#行业洞察# 潮流玩具,简称#潮玩#,是一种融入艺术、设计、绘画、雕塑、动漫等多元素理念的玩具,包括盲盒、手办、BJD和艺术玩具等。它起源于“艺术玩具”(Art Toy)和“设计师玩具”(Designer’s Toy),是结合了设计师和艺术家有关潮流文化设计理念的一种文化产品。随着盲盒玩具的不断兴起,潮流玩具愈发受到中国消费群体的青睐。据数据显示,我国的潮玩市场规模增长迅猛,在2015年我国潮玩产业规模已经达到63亿元,2022年我国潮玩行业市场规模上升至478亿元,潮玩行业发展前景向好。
潮流玩具行业涵盖儿童玩具、潮流玩具以及收藏玩具三大类型玩具,根据消费者的购买需求与产品偏好,可以细分为“学前启蒙”、“儿童教育”、“素质教育”、“潮玩圈层”和“情怀收藏”五大特色人群,而不同人群的基础画像、需求场景与生活方式等方面具有不同的特征。以“潮玩圈层”为例,这类用户群体以男性居多,基于兴趣爱好与社交圈层的影响,使其对潮流盲盒、桌游棋牌等潮流玩具情有独钟。在追新追热的营销策略下,用户愿意为潮流玩具买单。
潮流玩具行业涵盖儿童玩具、潮流玩具以及收藏玩具三大类型玩具,根据消费者的购买需求与产品偏好,可以细分为“学前启蒙”、“儿童教育”、“素质教育”、“潮玩圈层”和“情怀收藏”五大特色人群,而不同人群的基础画像、需求场景与生活方式等方面具有不同的特征。以“潮玩圈层”为例,这类用户群体以男性居多,基于兴趣爱好与社交圈层的影响,使其对潮流盲盒、桌游棋牌等潮流玩具情有独钟。在追新追热的营销策略下,用户愿意为潮流玩具买单。
@驴驴酱不是酱 本來想拍鞋結果拍了衣服[二哈]
調色好难[二哈]我又有点瞎,只能看出照片的颜色有点奇怪但说不出哪里奇怪,所以要調也无从下手
我拍出來的顏色总是感觉很髒[淚]晚上拍的話會發綠/紫orz
永遠都在羨慕別人乾淨通透的色調
希望換了新相機會好一點[二哈]
P.s Hwayu是一只照片比实物好看的娃[笑cry]
#bjd私养[超话]##bjd[超话]##fairylandbjd[超话]#
調色好难[二哈]我又有点瞎,只能看出照片的颜色有点奇怪但说不出哪里奇怪,所以要調也无从下手
我拍出來的顏色总是感觉很髒[淚]晚上拍的話會發綠/紫orz
永遠都在羨慕別人乾淨通透的色調
希望換了新相機會好一點[二哈]
P.s Hwayu是一只照片比实物好看的娃[笑cry]
#bjd私养[超话]##bjd[超话]##fairylandbjd[超话]#
[RaMcube new release]
This is V.Lamu head order info.
✨Order period✨
2023.08.16 14:00 ~ 2023.08.23 14:00(KST)
It's an Lamu type vampire version that was first released in 2014.
It has been remodeled from the original form of the Lamu original type to the current upgraded formative technology of the RaMcube,
As a result, the size of the head, symmetry (balance), outer line, and inside of the head have been modified as a whole.
* V.Lamu head is A Face up / B Face up - 2 types Face up are available for option selection.
* You can choose from 4 skin colors: Pastel Peach / Peach White / Cream White / White.
We look forward to your interest in this order.
Thank you.
https://t.cn/A6tbX7FW
#RaMcube##ramcube##bjd[超话]##自制bjd[超话]##bjd妆面[超话]##bjd新娃资讯#
This is V.Lamu head order info.
✨Order period✨
2023.08.16 14:00 ~ 2023.08.23 14:00(KST)
It's an Lamu type vampire version that was first released in 2014.
It has been remodeled from the original form of the Lamu original type to the current upgraded formative technology of the RaMcube,
As a result, the size of the head, symmetry (balance), outer line, and inside of the head have been modified as a whole.
* V.Lamu head is A Face up / B Face up - 2 types Face up are available for option selection.
* You can choose from 4 skin colors: Pastel Peach / Peach White / Cream White / White.
We look forward to your interest in this order.
Thank you.
https://t.cn/A6tbX7FW
#RaMcube##ramcube##bjd[超话]##自制bjd[超话]##bjd妆面[超话]##bjd新娃资讯#
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