Tianjin Goubuli Group Corporation has submitted anapplication to the State Administration of Industryand Commerce to register "Go Believe" as its Englishbrand.

A Tianjin citizen came up with "Go Believe," and thename has received high praise from an expertevaluation group.

By law, brand registration follows the principle of"application first." For similar products, afterreceiving the application, the trademark office ofthe State Administration for Industry and Commercewould then check whether applications for the same or similar brands already exist.

The Tianjin Goubuli Group submitted its application for the "Go Believe" brand to thetrademarkoffice at the first chance available.But because newspapers had published the namea few days before, whether or not the brand registration will be successful remains to be seen.

The president of Tianjin Goubuli Group Corporation, Zhan Yansen, told reporters that since thepronunciation of "Go Believe" is quite similar to its original Chinese name, and the meaning isalso in accordance with the honesty the group, it is very suitable for this hundred–year-oldbrand.

前一阵子听说京城老字号敲定了洋名，6家老字号新的“洋名”是：全聚德 Quanjude Peking RoastDuck-Since 1864；吴裕泰Wuyutai Tea Shop-Since 1887；同仁堂 Tongrentang ChineseMedicine-Since 1669；瑞蚨祥Ruifuxiang Silk-Since 1862；荣宝斋Rongbaozhai Art Gallery-Since1672；王致和Wangzhihe Gourmet Food-Since 1669。现在天津的炒肝包子也起了洋名叫Gobelieve。

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