双11风向变了?开门红数据实情公布,传出的一个信号不容忽视!
提起“高价刺客”“欧美奢侈品”,很多人可能会想到此前1.8万一副的LV乒乓球拍、4.45万的法拉利风衣和16.5万一辆的爱马仕自行车,“高价刺客”疯狂涌入中国市场,甚至出现了越贵越好卖的怪相。然而双11期间这一风向开始变了,年轻消费者对于国货的喜爱明显增加,国货崛起态势明显,欧美奢品不仅线上热度消退,线下门店也冷清不少。
京东商智数据显示,双11开门红4小时国内奢品大牌呈现爆发式增长,成交额同比增长超15倍。其中来自港企Genharbor旗下的国产“若返”补充剂,作为为数不多老牌国货,再次跻身“单日销量前列”,与去年同期相比,预售当天仅两小时销量增长便超过100%。
结合国际学术期刊《Cell》《Nature》发布的研究来看,“若返”关键成分早期来自哈佛,在动物实验中已经被多次证实可抑制老化。2021年12月,中科院及重庆医科大学也在联合临床中发现,该成分可使45-60岁受试者端粒(人体衰老标志物)延长近一倍。
良好科研给消费市场的带来了经济机会。同样以国产“若返”为例,2499的市场标价其实并不低,但在京东成交榜单中依旧名列前茅。“这种疯狂程度,是我们没想到的。”品牌方表示。“最开始我们将目标受众放在女性身上,没想到最后中年男性成了主力军。现在为了应对突然的爆单,工厂从上周开始就已经24小时满负荷运转,国外的原料订单甚至排到了明年。”
市场向来是敏感的,从追求天价进口品到关注国货,反映的是大众心理的一轮新变化。这一点不仅仅出现在健康领域,在与大众息息相关的“衣食住行”上更是如此。曾经耐克阿迪被视为“有面儿”,如今在中华区的销量连续数个季度下滑,安踏李宁鸿星尔克成了年轻人眼中的“潮牌”;以前苹果三星是高端手机,现在拿着华为小米同样自信满满。
中国消费者们度过了“盲目崇拜”进口奢侈品的时代,越来越多的年轻人的消费观从崇尚进口奢品的感性消费,转移到追求国货、追求健康的理性消费上。相信未来,这种对于国货的“自信”还将在更多年轻人身上彰显!
提起“高价刺客”“欧美奢侈品”,很多人可能会想到此前1.8万一副的LV乒乓球拍、4.45万的法拉利风衣和16.5万一辆的爱马仕自行车,“高价刺客”疯狂涌入中国市场,甚至出现了越贵越好卖的怪相。然而双11期间这一风向开始变了,年轻消费者对于国货的喜爱明显增加,国货崛起态势明显,欧美奢品不仅线上热度消退,线下门店也冷清不少。
京东商智数据显示,双11开门红4小时国内奢品大牌呈现爆发式增长,成交额同比增长超15倍。其中来自港企Genharbor旗下的国产“若返”补充剂,作为为数不多老牌国货,再次跻身“单日销量前列”,与去年同期相比,预售当天仅两小时销量增长便超过100%。
结合国际学术期刊《Cell》《Nature》发布的研究来看,“若返”关键成分早期来自哈佛,在动物实验中已经被多次证实可抑制老化。2021年12月,中科院及重庆医科大学也在联合临床中发现,该成分可使45-60岁受试者端粒(人体衰老标志物)延长近一倍。
良好科研给消费市场的带来了经济机会。同样以国产“若返”为例,2499的市场标价其实并不低,但在京东成交榜单中依旧名列前茅。“这种疯狂程度,是我们没想到的。”品牌方表示。“最开始我们将目标受众放在女性身上,没想到最后中年男性成了主力军。现在为了应对突然的爆单,工厂从上周开始就已经24小时满负荷运转,国外的原料订单甚至排到了明年。”
市场向来是敏感的,从追求天价进口品到关注国货,反映的是大众心理的一轮新变化。这一点不仅仅出现在健康领域,在与大众息息相关的“衣食住行”上更是如此。曾经耐克阿迪被视为“有面儿”,如今在中华区的销量连续数个季度下滑,安踏李宁鸿星尔克成了年轻人眼中的“潮牌”;以前苹果三星是高端手机,现在拿着华为小米同样自信满满。
中国消费者们度过了“盲目崇拜”进口奢侈品的时代,越来越多的年轻人的消费观从崇尚进口奢品的感性消费,转移到追求国货、追求健康的理性消费上。相信未来,这种对于国货的“自信”还将在更多年轻人身上彰显!
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新书推介:免疫疗法于再生医学
From the authors of Stem Cells in Regenerative Medicine, Comprehensive Guide to Biological Medicine and Wellness, and Cell Membrane Therapy, “Immunotherapy in Bioregenerative Medicine” is a revolutionary exploration of the role of the immune system in occurrence with age-related degenerative diseases such as cancer and autoimmune diseases. Backed by extensive literature, the book reviews current immunotherapy options, with an emphasis on biological methods such as transfer factors, thymic peptides, autologous vaccines, active specific immunotherapy, macrophage activating factors, and more.
在此购买 : https://t.cn/A6oQtLuM
《免疫疗法于再生医学》与《干细胞与再生医学》,《生物医学与健康综合指南》及《细胞膜治疗》出自相同作者。 作者就免疫系统对年龄相关退行性疾病(如癌症和自身免疫性疾病)的发生所扮演的角色,进行了革命性探讨。在大量文献的支持下,评价目前的免疫治疗方案,重点强调生物方法,如转移因子、胸腺胜肽、自体疫苗、活性特定性免疫疗法、巨噬细胞激活因子等等。
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✉ For any bookings/general inquiries, kindly contact us via e-mail at info@european-wellness.com ✉ 任何预订/查询,请通过电子邮件联系我们:info@european-wellness.com
: 关于作者:
Prof. Dr. Dmytro Klokol is a medical doctor and surgeon who holds a PhD in Surgery from the Institute of Emergency and Reconstructive Surgery of (Academy of Medical Sciences, Ukraine). He is also an academician, an Associate Professor in Surgery and former Deputy Dean of International Medical Faculty, invited speaker and lecturer for a number of Medical Academies and Associations. After a twenty year surgical career in Europe and Asia, Dr. Klokol turned his professional interest toward stem-cell research, regenerative and longevity medicine, performance enhancement, and hormonal optimization. His authorship credits include a General Surgery textbook for International students (two editions), three medical books, co-author of another book, and over seventy medical and scientific publications. Dr. Klokol won a grant from the Japanese Society of
新书推介:免疫疗法于再生医学
From the authors of Stem Cells in Regenerative Medicine, Comprehensive Guide to Biological Medicine and Wellness, and Cell Membrane Therapy, “Immunotherapy in Bioregenerative Medicine” is a revolutionary exploration of the role of the immune system in occurrence with age-related degenerative diseases such as cancer and autoimmune diseases. Backed by extensive literature, the book reviews current immunotherapy options, with an emphasis on biological methods such as transfer factors, thymic peptides, autologous vaccines, active specific immunotherapy, macrophage activating factors, and more.
在此购买 : https://t.cn/A6oQtLuM
《免疫疗法于再生医学》与《干细胞与再生医学》,《生物医学与健康综合指南》及《细胞膜治疗》出自相同作者。 作者就免疫系统对年龄相关退行性疾病(如癌症和自身免疫性疾病)的发生所扮演的角色,进行了革命性探讨。在大量文献的支持下,评价目前的免疫治疗方案,重点强调生物方法,如转移因子、胸腺胜肽、自体疫苗、活性特定性免疫疗法、巨噬细胞激活因子等等。
.
✉ For any bookings/general inquiries, kindly contact us via e-mail at info@european-wellness.com ✉ 任何预订/查询,请通过电子邮件联系我们:info@european-wellness.com
: 关于作者:
Prof. Dr. Dmytro Klokol is a medical doctor and surgeon who holds a PhD in Surgery from the Institute of Emergency and Reconstructive Surgery of (Academy of Medical Sciences, Ukraine). He is also an academician, an Associate Professor in Surgery and former Deputy Dean of International Medical Faculty, invited speaker and lecturer for a number of Medical Academies and Associations. After a twenty year surgical career in Europe and Asia, Dr. Klokol turned his professional interest toward stem-cell research, regenerative and longevity medicine, performance enhancement, and hormonal optimization. His authorship credits include a General Surgery textbook for International students (two editions), three medical books, co-author of another book, and over seventy medical and scientific publications. Dr. Klokol won a grant from the Japanese Society of
:
新书推介:免疫疗法于再生医学
From the authors of Stem Cells in Regenerative Medicine, Comprehensive Guide to Biological Medicine and Wellness, and Cell Membrane Therapy, “Immunotherapy in Bioregenerative Medicine” is a revolutionary exploration of the role of the immune system in occurrence with age-related degenerative diseases such as cancer and autoimmune diseases. Backed by extensive literature, the book reviews current immunotherapy options, with an emphasis on biological methods such as transfer factors, thymic peptides, autologous vaccines, active specific immunotherapy, macrophage activating factors, and more.
在此购买 : https://t.cn/A6oQtLuM
《免疫疗法于再生医学》与《干细胞与再生医学》,《生物医学与健康综合指南》及《细胞膜治疗》出自相同作者。 作者就免疫系统对年龄相关退行性疾病(如癌症和自身免疫性疾病)的发生所扮演的角色,进行了革命性探讨。在大量文献的支持下,评价目前的免疫治疗方案,重点强调生物方法,如转移因子、胸腺胜肽、自体疫苗、活性特定性免疫疗法、巨噬细胞激活因子等等。
.
✉ For any bookings/general inquiries, kindly contact us via e-mail at info@european-wellness.com ✉ 任何预订/查询,请通过电子邮件联系我们:info@european-wellness.com
: 关于作者:
Prof. Dr. Dmytro Klokol is a medical doctor and surgeon who holds a PhD in Surgery from the Institute of Emergency and Reconstructive Surgery of (Academy of Medical Sciences, Ukraine). He is also an academician, an Associate Professor in Surgery and former Deputy Dean of International Medical Faculty, invited speaker and lecturer for a number of Medical Academies and Associations. After a twenty year surgical career in Europe and Asia, Dr. Klokol turned his professional interest toward stem-cell research, regenerative and longevity medicine, performance enhancement, and hormonal optimization. His authorship credits include a General Surgery textbook for International students (two editions), three medical books, co-author of another book, and over seventy medical and scientific publications. Dr. Klokol won a grant from the Japanese Society of
新书推介:免疫疗法于再生医学
From the authors of Stem Cells in Regenerative Medicine, Comprehensive Guide to Biological Medicine and Wellness, and Cell Membrane Therapy, “Immunotherapy in Bioregenerative Medicine” is a revolutionary exploration of the role of the immune system in occurrence with age-related degenerative diseases such as cancer and autoimmune diseases. Backed by extensive literature, the book reviews current immunotherapy options, with an emphasis on biological methods such as transfer factors, thymic peptides, autologous vaccines, active specific immunotherapy, macrophage activating factors, and more.
在此购买 : https://t.cn/A6oQtLuM
《免疫疗法于再生医学》与《干细胞与再生医学》,《生物医学与健康综合指南》及《细胞膜治疗》出自相同作者。 作者就免疫系统对年龄相关退行性疾病(如癌症和自身免疫性疾病)的发生所扮演的角色,进行了革命性探讨。在大量文献的支持下,评价目前的免疫治疗方案,重点强调生物方法,如转移因子、胸腺胜肽、自体疫苗、活性特定性免疫疗法、巨噬细胞激活因子等等。
.
✉ For any bookings/general inquiries, kindly contact us via e-mail at info@european-wellness.com ✉ 任何预订/查询,请通过电子邮件联系我们:info@european-wellness.com
: 关于作者:
Prof. Dr. Dmytro Klokol is a medical doctor and surgeon who holds a PhD in Surgery from the Institute of Emergency and Reconstructive Surgery of (Academy of Medical Sciences, Ukraine). He is also an academician, an Associate Professor in Surgery and former Deputy Dean of International Medical Faculty, invited speaker and lecturer for a number of Medical Academies and Associations. After a twenty year surgical career in Europe and Asia, Dr. Klokol turned his professional interest toward stem-cell research, regenerative and longevity medicine, performance enhancement, and hormonal optimization. His authorship credits include a General Surgery textbook for International students (two editions), three medical books, co-author of another book, and over seventy medical and scientific publications. Dr. Klokol won a grant from the Japanese Society of
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