#新闻与传播[超话]#
⭐ 【新传考研词汇 | 编码解码理论 】
国文化研究之父斯图亚特·霍尔（Stuart Hall）在《电视话语中的编码和解码》（Encoding and decoding inthe television discourse）一文中提出了“编码解码”理论。编码（encoding），指信息传播者将所传递的讯息、意图或观点，转化为具有特定规则的代码。解码（decoding），指信息接受者，将上述代码按特定规则进行解读。
该理论认为主导意义并不是通过直接的意指传递的，而是通过隐含的、自然化的编码来实现的。隐含主导意识形态的符码并不是透明的，不会被受众简单地接受。受众要借助解码，才能获得意义。
#新传考研##新闻传播学考研##新闻与传播#
⭐ 【新传考研词汇 | 编码解码理论 】
国文化研究之父斯图亚特·霍尔（Stuart Hall）在《电视话语中的编码和解码》（Encoding and decoding inthe television discourse）一文中提出了“编码解码”理论。编码（encoding），指信息传播者将所传递的讯息、意图或观点，转化为具有特定规则的代码。解码（decoding），指信息接受者，将上述代码按特定规则进行解读。
该理论认为主导意义并不是通过直接的意指传递的，而是通过隐含的、自然化的编码来实现的。隐含主导意识形态的符码并不是透明的，不会被受众简单地接受。受众要借助解码，才能获得意义。
#新传考研##新闻传播学考研##新闻与传播#
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#Feelings# There's never been any empathy in the world,all things, all people just look at the results,No one will ever ask you whether you are tired or painful in the process, you're the only one who knows how muchpressure you're under,but all the bad results are on my own. inthe face of all the oppression and ridicule, noone else can understand it the feel like I'm stuck in the abyss and can't walk out, but in the end, I'm still living through it. :)
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