#New Balance’s Pop-up Store for 247 LUXE#
New Balance created a special pop-up convenience store on Jan. 7th and 8th, 2017 in some of world’s biggest cities as a global launch for New Balance 247 LUXE. This 247 store aims at to express its “Life in 247”, a fearless self-expression journey with New Balance 247 LUXE.
It is an innovative launch form. When people use phone to scan the QR Code on shelf, and share the information on Facebook, they can take one piece of snack for free. New Balance receive lots of shared media in this way.
Furthermore, the idea of “Life in 247” embedded into brand value with the help of the product launch. This emotional connection can shorten the distance between New Balance and its target customers.
New Balance created a special pop-up convenience store on Jan. 7th and 8th, 2017 in some of world’s biggest cities as a global launch for New Balance 247 LUXE. This 247 store aims at to express its “Life in 247”, a fearless self-expression journey with New Balance 247 LUXE.
It is an innovative launch form. When people use phone to scan the QR Code on shelf, and share the information on Facebook, they can take one piece of snack for free. New Balance receive lots of shared media in this way.
Furthermore, the idea of “Life in 247” embedded into brand value with the help of the product launch. This emotional connection can shorten the distance between New Balance and its target customers.
我們話那麼多，因為什麼都缺！
So sorrowful am I that I even don’t want to pour out my own bitterness.
So happy am I that I even don’t have time to share my sweetness.
The true decision will save the strength of yelling;
the true arrogance will scorn the disdainful eyes’ expression.
We have so many words to say just because we are short of everything.
真的悲伤，连倾诉的念头都没有。
真的幸福，连分享的空闲都省略。
真的决定，连呐喊的力气都节约。
真的高傲，连鄙视的眼神都不屑。
我们话那么多，因为什么都缺。
So sorrowful am I that I even don’t want to pour out my own bitterness.
So happy am I that I even don’t have time to share my sweetness.
The true decision will save the strength of yelling;
the true arrogance will scorn the disdainful eyes’ expression.
We have so many words to say just because we are short of everything.
真的悲伤，连倾诉的念头都没有。
真的幸福，连分享的空闲都省略。
真的决定，连呐喊的力气都节约。
真的高傲，连鄙视的眼神都不屑。
我们话那么多，因为什么都缺。
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